Sadaf felt weak at the time of the birth of her first child, just like any other working mother would. You should just focus on yourself and your work. However, because of the support of her husband and in laws and the sense of positivity instilled in her by her mother, she snaps out of pessimism very quickly. The statement was published at Sana Safinaz's official Instagram handle. For Sehr, financial independence is crucial. Happy with the choices she has made in life, Seveen is a firm believer of the fact that if a woman puts her family first, they also give her the space and freedom to be who she wants to be. . I design lawn entirely on my own. SM: Look at the number of Fashion Weeks taking place every year. Apparel collections include but are not limited to Pret, Diffusion and Bridal Couture lines. A: How do you escape this? After that we decided that we are going to do lawn on our own. There were fights, logistical problems, and breakdowns but they always kept on pushing. The store will not work correctly in the case when cookies are disabled. 1,815 likes. She is glad she made the decision to give more time to her family and now is busy being a good wife, daughter and an arts instructor. [1] In 2014, they celebrated their Silver Jubilee on completion of 25 years of their retailing history. We outgrew them. "Its the business of fashion that keeps driving us," Safinaz Muneer continues. Life before Sana Safinaz was good but Sana is thankful for being here. We are not in the newspaper every day but we won three awards this year, and they are a testimony to what we did in 2014. At 8 p.m. just before I put my boys to bed, I have a slight silent nervous breakdown, she laughs, and giving the due time to my work and to my children is probably the toughest thing for me. Sadaf makes it a point to make up for the lost time later when she wraps up her work. A: Twenty-five years ago, did you have a vision of how SANA SAFINAZ would play out? She was considering getting a Masters degree but decided to test the waters out here in Pakistan. Lawn Royals: Sana and Safinaz. Why would a young girl like Sasha or Zuwair (Safinaz and Sanas young daughters) trust a 50-year-old? But along with their sense of evolution, its also their attitude that has dictated their success. @F. Shah I guess they design for the niche, not for general public. But 27 years cant all be smooth sailing. Coming back to work after such a long period, however, left her at a disadvantage against her colleagues but she was determined to catch up. Sana Hashwani. It is so liberating. Sana has selected women that have aspired against the odds with hardwork and dedication. SANA HASHWANI: We love both the business and the design aspect. Their position is professionally very strong. "Of course we do," says Sana. We started with light evening wear and it snowballed; the vision came in the last 10 years. Today, Shagufta is a mother of two lovely children, trustee of a charitable organization and much, much more. "What are you going to do? AURORA: How do you perceive SANA SAFINAZ as a brand? Read: "Khaadi's multinational ambitions" An interview with Shamoon Sultan. She is what she is today because of her mother. Established in 1989 Sana Safinaz, founded by Sana Hashwani and Safinaz Muneer, is an established fashion label and one of the most prestigious and diversified in Pakistan. While she loves her work, Sehrs Miracle Moment is her set of twins. They have . By 1970s, it had become Pakistan's largest cotton trading company. While Sadaf feels going through the strenuous process of becoming a doctor was not that difficult, since she came from a family on doctors, getting into a male dominated field was a bit of a challenge. When youre unhappy, put on a nice big smile, tell yourself Im happy and your physiology changes your psychology., The dynamic Salina is a proponent of work-life balance. A large family; 4 siblings, very hands on parents and a lot of love that goes around. SH: Another issue is QC (quality control) because the fabric comes from the textile mills and it is out of your control, but we have to deal with it. Fashion fades, only style remains the same. Striking the crucial balance between professional and personal life is also a major struggle for her and she believes that children should be the most important project for any woman since there is no way to go back in time later. When youre older you shrug it off and say, so what if missed the first step whats the big deal? Every day there is a new challenge and a new way to problem solving.". We saw that no one else was doing designer lawn, so we took it on ourselves and took the brand from X to Y. Its pretty hard to stop.. Almost every brand in Pakistan has a retail outlet there, theres a large food court and an entertainment zone for children. Hence she immersed herself in her studies with fervor and eventually obtained a national level position in her exams. Female surgeons do have it difficult and the choices they have to make on a daily basis are not easy, she admits. If they dont succeed in life its a very harsh thing for a parent to look back and say I should have tried harder, says Sadaf. Salih Kalangan Umat Dunia. You know, one irresponsible commentator, that called me a racist is now asking me to design a wedding dress for her. SH: The entirely on our own is no longer something to take pride in. SH: The growth is so tremendous, you cant think about any other business. It was then that we started to think about doing lawn on our own. Apparel collections include but are not limited to Pret, Diffusion and Bridal Couture lines. Sana Hashwani has not tested positive for the novel coronavirus, said Pakistani's popular clothing and accessories retailer Sana Safinaz on Monday while condemning the . LIMITED. Good work. It was a slow and subtle evolution. Salinas journey is an inspiration for all those who sometimes get pulled down by their own do-lists for the day. It was her fault she was in this situation and it was time to make amends. With around 30 stores nationwide and a brand that ranks in the top three in terms of ready to wear in the country, Sana Safinaz not only command respect and recognition but they keep proving themselves worthy of it. There is stability in our brand because Sana and I have been working consistently and until recently we have been doing this entirely on our own, and with no background in the field - just the love of fashion. Safinaz is sitting with a young Italian girl, married to a Pakistani and hence having moved to Karachi when I walk in; shes helping her understand the market dynamic so she can start her own label. The lady who doesnt earn any money may be running a charity school so as long as youre doing your bit for the earth why not. "That was my baby. The leaps are huge as compared to say 15 years ago in terms of the freedom women enjoy and it is time they embraced it and defied the gender moulds. For the nights she stayed awake for me, perseverance she taught me, love and care she gave me, thank you mother. Her entire family asked her to quit her job, and after consulting several people, she decided to work part time. On this Wikipedia the language links are at the top of the page across from the article title. She always wanted to be known for her own work rather than being recognized as the cousin or the sister of someone successful. What helps them retain their sanity, other than having solid and well-rooted personal lives, is the fact that - as a corporation - Sana Safinaz has become very independent. That is quite an achievement in a male dominated corporate world. At that point I realised a normal, healthy baby is really a miracle and gift from God and I cant thank Him enough for my son. Iqraas journey shows that no matter how successful a woman is, she is a mother before anything else and her children are in fact her greatest assets and the real reason for her happiness. "Chairman Hashoo Group: Saddaruddin Hashwani - Pak Economy", "Why India is part dysfunctional, fully functional", "PROFILE OF CONTESTANTS OF DIRECTORS' ELECTION", "Zardari tried to kill me, Hashwani alleges in his book", "Book review: Truth Always Prevails - let truth be told - The Express Tribune", "The News International: Latest News Breaking, Pakistan News", "Exposed By Panama Papers: List of Pakistani politicians, businessmen and judges who own offshore companies", "Pakistan's highest civilian honour for Dubai-based businessman and philanthropist", Pearl Continental Hotels Pakistan Official site, https://en.wikipedia.org/w/index.php?title=Sadruddin_Hashwani&oldid=1127903261, Pakistani expatriates in the United Arab Emirates, Creative Commons Attribution-ShareAlike License 3.0, This page was last edited on 17 December 2022, at 08:34. JavaScript seems to be disabled in your browser. Sana: Everyone wants this economy to go forward, so with everything being documented, businesses . Prove youre strong, its okay to own your power., Its important to be financially independent as a human, but Bina recognizes the fact that a lot of women are keen on being taken care of by their husbands, which is okay too. Looking after 2 babies is difficult and sometimes weak moments take over when I want to give up, explains Sehr. Your time is not necessarily your own and having the support of your family is imperative. Just be confident and believe in yourself. If a woman is successful, it is for the betterment of the family, not just financially, but in the way that she is able to prepare her children for the real world, believes Seveen. She convinced her family to put marriage on the backseat temporarily while she studied to become a Chartered Accountant. Sana Safinaz Owner Coronavirus Infection Rumors are Completely Wrong. And the dynamic in our company is not just hers and mines but the tons of young people who are incredibly dynamic. [7] They even have their own media wing, organizing exciting activities, meet-ups and promotions on a regular basis. Terms and Conditions Privacy Policy. Its something we have to change. Sana proves that hard work and consistency pays off as long as you keep trying new things and is a motivation for women to take risks. So the price is a key point.". Its very involving and you have to be on top of your game. Sana Safinaz are true innovators and trailblazers in all their business and creative endeavors and have set the bar high for the business of fashion in Pakistan. Her Miracle Moments are many, including the days when she helps out a patient or a simple moment such as spending quality time with her children at the dinner table. SM: In retrospect I think that had we had business degrees we would have been savvier, although our baby steps toward the bigger picture worked for us. Failure has come many times. We have always gone into things by telling each other that we could do it, and we made a success of it. Sana has 1 job listed on their profile. We design and run bridal entirely on our own. It was that low moment in her life when she stumbled upon yoga and her life completely changed. I am really excited by design because right now you have these tremendous school of kids coming out. A long story of the reason for infection was also shared on social media. When I moved to New York, something about Pakistan kept calling me back. Therefore, to create work-life balance, she quit her demanding job at Sana Safinaz and decided to pursue her passion in arts through teaching just after she got married. I am loving every bit of it at the moment, she says with contentment. ", "I couldnt sleep for a month," Sana then recalls the many times her lawn campaigns were targeted for being elitist or racist. At the end of the day when I go home, I am motivated and excited to see them, she explains. There are moments of weakness, she admits, when one is on the go all the time, trying to do so many things simultaneously. Running a business in Pakistan is a challenge in itself. This is about two Pakistani women designing for Pakistani women, and when you get that instinct down to a pat, there is very little that can throw you off track. Now that we are older, we are inducting younger designers so that our design vision evolves in tune with younger preferences. LIMITED. Indeed, to have a daughter as loving and as strong as Sehr, it takes a devoted mother and exceptional parenting. Men dont think they need to take of their skin but its just dirt and must be cleaned up! However, this is a learning process and a very young field in a young country and Safi and I have learnt from mistakes that someone 10 years from now will not make. Karachista | Pakistani Fashion & Lifestyle Mag, Karachi Eat 2017 the good, the bad and the ugly, Wedding wear on a budget an insiders guide to fabrics and craftsmanship in Karachis Bazaars, Weaving Green Pakistans first sustainable fashion line by Sapphire, Local teens give back with innovative educational games, LSA 2020 the Lux Style Awards 2020 go virtual but dont skimp on the glam, Breaking Barriers-Behind the Veil of Coke Studio With Zara Madani. They took the concept of designer lawn to another level. "Maybe cosmetics, different things from our retail points of view because now we have a network that allows us to do more. ", The News International - Copyright @ 2010-2023, The little prince and the art of perception management, From Pakistan to Jordon, with love from Jimmy Khan. SM: We only cater to our clients. She feels that today, everyone is in rat race, trying to beat the rest and are oblivious to their surroundings. Sana Safinaz are true innovators and trailblazers in all their business and creative endeavors and have set the bar high for the business of fashion in Pakistan. The coronavirus test report of Sana Hashmi and her family members is negative. I decided to go to US for training and when you went into residency, for every 6 men there was maybe one woman taken in, she explains. [5][6] Among other things, her daily to-do lists also have son time during which she focuses just on her son. "Our first ever show was a disaster; I remember Safinaz cried after it. calling the social media . While Miracle Woman Iqraa has much to be proud of professionally, her Miracle Moment is the birth of her second child. A: How does your interiors business fit in? "Were changing the concept of bridal clothing in Pakistan, were trying to add more stuff to it and weve even started our own couture page for it. There have been many moments when we wanted to quit. No one is going to order an expensive bridal outfit without talking to me; if I am not available, people come back another time. Women unnecessarily make themselves go through the guilt of not doing enough. For a short while, Seveen did have a bit of struggle dealing with students who were so close to her own age but very soon she realized this is, in fact, her strength. When I am counselling young medical students or young trainees I say that look if you decide to have a family, all the success of your life becomes moot if your children dont do well. Every woman should have the ability to support herself if she chooses to. In April 2016, he and his son, Murtaza Hashwani, were named in the Panama Papers.[8]. We have invested heavily in our brand and we have to think where the brand will be when we are not there. It reaffirmed to me that I am capable of doing anything I want to. Thank you Shagufta for teaching us it is never too late to start anew, for teaching us to have faith in ourselves and embrace each challenge with a stride. These are incredible achievements, and as mentors to the industry we need to focus on them. She was in a relationship with a man named Ismail Khan. Retail is limitless and you have to keep adding something new.
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